Denmark Unveils Euro 2025 Women’s Kit: A Modern Classic from Hummel
No gimmicks. No gradients. No forced storytelling. Denmark’s new home shirt for Euro 2025 is a case study in how to do retro right.
Hummel, Denmark’s long-time supplier, has delivered a confident, clean design that nods to the past while feeling built for now. The deep red base is bold but grounded. A tonal chevron pattern runs across the chest, referencing the team’s iconic 1984 kit. White piping on the collar and sleeves keeps it sharp.
And yes, there’s a long-sleeved version. In an era of one-cut-fits-all releases, it’s a detail that feels genuinely thoughtful and genuinely cool. Functional, wearable, and a subtle throwback to a time when long sleeves were standard, not standout.
Crucially, it’s built to be worn, not just posted. In a tournament cycle where many kits feel engineered for engagement first, football second, Denmark’s stands out by doing less, and doing it better.
Denmark has qualified for ten of the last 13 Women’s Euros and made the final in 2017. They know who they are. This shirt does too: composed, confident, and not looking for approval.
More than anything, it shows that women’s kits can (and should) have their own identity. Not borrowed. Not diluted. Just well-made, well-considered, and worthy of the players who wear them.
